Software Developers

• Build an engaged community of developers who are building applications on top of our platform. The success of this goal is judged by (a) how many developers we attract, (b) how many apps they produce, and (c) how well our community supports their success.

• Key Initiatives (over the next year)

• New developer on-ramp designed and delivered.

• Software Development Kit (SDK) (and community integration) delivered to developers.

• Developer-focused content plan designed and delivered (including tutorials, workshops, webinars, and more).

• Best of Breed program delivered, which highlights notable apps produced.

• Key Performance Indicators (KPIs) (over the next year)

• Developer on-ramp delivered.

• Version 1.0 of our SDK is delivered.

• Three hundred developers joined by the end of the year (based on registered accounts and at least one engagement with the community).

• One hundred apps submitted and approved into our app store (based on submission and availability to users).

• A 30 percent growth in traffic to our developer documentation and a 40 percent growth in traffic to our support forum.