Incentivization

• Produce a series of incentives that keep the journey interesting and rewarding, this could include gamification badges, competitions, hackathons, and contests. (Incentives map)

• Clearly communicate the opportunities, judging criteria and awards to community members.

• Ask members to judge members work, along the judging criteria and provide actionable feedback (Peer Review).

• Preprogram submarine incentives preprogrammed which we can detect great community participation and then validate and reward it in a human, personal way, which appears like a random acts of kindness. Ensure that you do not use a robotic email address or language.

• Create a a numerical representation of an individuals participation based on participation in your community (Reputation score). As an example, you may want to decay 1 percent of the total score every two weeks in which activity falls below a specific threshold. This will ensure that reputation is a current figure as opposed to an historical one. If you don’t decay reputation, people who join your community earlier will always have an unfair advantage; newcomers won’t be able to catch up.

• Think carefully if you should publish your member reputation scores. If you have a community that is designed to be competitive in nature (such as a game), it might make a lot of sense to publish it. If your community is more collaborative in nature (such as an Inner Collaborator community), you might not want to.

Distribution

Allowing members to purchase the product or service in advance through the community is likely to attract many people to join the community, which in turns yields benefits for the organization.