Content Metrics

Content planned in the editorial calendar should be quantitative measured in terms of:

• Click-throughs

• Page views

• Average time on site

• Return visitors

• Number of return website visitors to each item of content.

• Average time spent on each item of content.

• Number of times the content has been shared on other social media platforms.

• Familiarity with other members from the sense of community measurement.

• Average number of visits per member to the community within the past 30 days.

Each content category, style and type should have a score, to determine winners and losers.