Launch

Launch Plan means the plan regarding the Commercial Launch of the Product/Service in a specific territory

Infrastructure

• Ensure all your community infrastructure, services, and sites are up and running.

• Make improvements and changes as you receive feedback.

Early Adopters

• Identify early adopters identified (ten to thirty recommended).

• Contact Early Adopters and invite them to private kickoff event/webinar.

• Conduct an event/webinar for early adopters. Be clear in what you expect from them, how you want them to participate, and what kind of guidance you need from them. Emphasize that you want them to play a critical role in helping us to shape the community.

• Invite Early Adopters to the community. You will already have some momentum formed (by these Early Adopters) so your new community doesn’t look like a ghost town.

• Initiate discussions members will be interested in.

• Prompt members to participate in discussions.

• Gather feedback and input by asking them questions.

• Ask Early Adopters to help with promotion.

• Announce launch event.

• Launch event/webinar should be no longer than an hour and provide an overview of the community, some key content/demos, interviews, and an open Q&A for viewers.

• Reward Early Adopters who have provided outstanding service (send them swag, gifts, etc.).

• Highlight notable early members of the community.

Press & Promotion

• Identify target press

• Finalized promotional content (such as blog posts, press releases, videos, etc.)

• Start public teasers to keep people guessing.

• Coordinate press to be launched on the same day, as the launch.